Delivering a single platform for all campus events.
Problem Statement
Identifying challenges faced by University of Florida students in discovering and promoting events, while also exploring the factors influencing their decision-making process for event attendance.
Proposed Solution
GatorHive, a web-based platform serving as a unified platform for students at University of Florida to host, advertise, register for, and attend events.
The application provides users tools to add events to the calendar for updates, subscribe to interested clubs for updates, and also features like connecting people who live nearby to carpool and register as a group.
Research, Analysis and Integration
Team
Duration
Tools
Solo UX Project
6 Weeks ( Ideation to Prototype )
Figma, Web Design Platform, Pen&Paper, Google Suite, Canva, Adobe Express
Methods
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Problem Statement
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User Interviews
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User Personas
- Design Layout
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Wireframing
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Usability Testing
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Prototype
User Interviews
I initiated my research by conducting User Interviews with 50 individuals on campus, revealing primary needs which were:
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Access to event details such as theme, dress code, and indoor/outdoor locations
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A centralized point of contact for all event updates and organizer contact information
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Tools for enhanced usability, such as a calendar feature to add events, a notification system, and the ability to search events by categories
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Transportation accessibility options including bus routes and carpooling arrangements with fellow attendees
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Online registration capabilities and access to registration policy information.
Other User Concerns/Needs
User Personas
Design Layout
Based on the results of my user interviews and research analysis, I focused on identifying beneficial features for an event information app and structuring its information architecture.I started with an affinity map to organize the desired features. Over time, I merged some categories to streamline the app for users.
Wireframing
I started my wireframe process by hand-sketching the layout of features based on my research findings. My goal was to create a simple website design with easy navigation and accessibility, minimizing distractions. I also aimed to make it colorful and attractive to reflect the vibrant vibe of campus events.
Usability Testing
After creating my initial prototype, I conducted usability testing to determine if the design effectively addressed user pain points and ensured smooth navigation throughout the app.
Future Work
Adding social features like event reviews, ratings, and the ability to see which friends are attending events could foster a more connected and interactive campus community.