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Hello :)

Hi, I'm Alancrita Feroze, a UX designer with a passion for crafting intuitive and impactful user experiences. My design philosophy is simple: it's not just about aesthetics—it's about creating seamless, meaningful interactions that make users feel like the experience was built just for them.

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WhY DeSiGn?

I am driven to pursue a career in UX design because I believe in the power of design to create seamless, meaningful, and user-centered experiences. For me, UX isn’t just about making things look good—it’s about understanding people, solving problems, and ensuring that technology feels intuitive and accessible to everyone.

What excites me most about UX design is the ability to bridge the gap between users and digital products. I love diving into user research, crafting thoughtful content strategies, and refining design flows to create experiences that are not only functional but also engaging and inclusive. Seeing the impact of well-designed experiences—whether it’s simplifying a complex medical workflow or enhancing engagement in a social platform—drives me to push boundaries and continuously improve.

My journey has taken me through healthcare, sports, and cloud technology, where I’ve worked on projects that optimized navigation, improved accessibility, and streamlined interactions. Each experience reinforced my passion for designing with empathy, ensuring that every decision is backed by user insights and a clear purpose.

I thrive on the process of transforming ideas into tangible solutions. Whether it's using sticky notes to brainstorm features or conducting user research to uncover insights, I'm constantly driven by the opportunity to create intuitive and user-friendly products. From wire-framing to pixel-perfect designs, I enjoy every step of the design journey.

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                                                                                My Journey 

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​​​​​​​​​​​​​​​​​​​What else defines me?

I'm an avid digital artist and a passionate advocate for animal rights. You'll often find me lost in the pages of a captivating book, at the mall, or with my dogs. My love for storytelling also extends to short film making and costume designing, where I get to bring my creative visions to life.

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Whether it's designing an interface that delights users or crafting a compelling narrative through visual art, I strive to create experiences that resonate deeply and leave a lasting impact.

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DALL·E 2024-06-08 09.58.02 - An animated scene with the following elements_ A white rabbit
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© 2024 by Alancrita Feroze

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